Getting up close and personal with your dream outcome allows me to visualize how we’ll get there with branding, which is why all my projects begin with an exploration phase. During this crucial part of my process, I’ll help you dive deeper into the heart of your brand, uncover the unique qualities that set you apart, and hone your messaging to captivate your target audience.
In a former life, I was a biology major with serious doubts about going to medical school. After finishing college and taking some time off to reassess my career goals, I eventually obtained my degree in graphic design and went on to spend more than a decade working on a variety of projects ranging from fashion apparel packaging to luxury and celebrity branding.
Most recently, I worked as creative director on a global portfolio of celebrity brands such as Marilyn Monroe™, Michael Jackson™, and Shaquille O’Neal™. I left the corporate world to create on my own terms, and to share the power of strategic branding with other entrepreneurs on their founder’s journey. Now it’s my joy and privilege to partner with independent business owners, helping them build meaningful brands that are the fullest expression of their life’s passion.
strategy-led branding
With over a decade of experience in brand design and development, I know how important strategy is to crafting brands that speak to the heart of your people. By designing with your unique goals and audience in mind, your brand isn’t just visually stunning, it’s primed to grow your business.
collaborative process
I create my best work when I’m able to cultivate genuine relationships and work closely with my clients. This means I’ll be your creative partner, making sure we’re aligned on every step along the way. Branding should be a fun and empowering process, and I’m here to help guide you through it.
kindred spirit
My goal with each project is to celebrate the adventurous spirit that is rooted in every business. As someone whose career path has been anything but linear, I totally get the chaos of starting something from scratch, and I’m here to help focus your vision into a cohesive and compelling brand experience.
✷ You’re thinking of leaving or have left the corporate world to pursue your side hustle full time.
✷ You’ve outgrown your current branding and need a visual identity that can scale with your evolving business.
✷ You have a clear vision for your brand and are ready to invest in an expert to bring it to life.
✷ We value the same things: authenticity, integrity, quality over quantity, honesty, and open communication.
✷ You’re respectful, kind, and have a positive attitude.
