Pet Parlor

For Pet Parlor owners Jay and Jody, pets are family and deserve to be pampered with a more personal, boutique grooming experience. Their branding goal was to create a distinctive identity that evokes an upscale yet attainable feel that sets them apart from their cookie-cutter competitors.

Taking inspiration from the health and wellness space, the branding is modern and friendly. Clean, classy typography is easy to read and adds an authoritative touch to convey expert knowledge and trustworthy care. Playfully polished illustrations and happy, welcoming colors keep things from feeling too serious.