First, you'll fill out a questionnaire to help me learn more about your brand goals and values, target audience, and more. We’ll go over your answers together to make sure I have everything necessary to build your brand strategy and develop the creative direction.
I’ll create a mood board to capture the visual direction of your brand—how it looks and makes your audience feel. This can be an exploration of images, typography, colors or texture. Once we're aligned on the overall look and feel, I'll present my initial concept for the logo system.
Read MoreNext, with the help of your feedback, I'll make adjustments to the design until it's just right. Then, I'll create any additional marketing materials included in your package, and also apply your branding to mock-ups to show you how all the elements may look and work in the real world.
Read MoreAfter final design approval, I'll create a brand guidelines document so you know how to use your brand consistently and intentionally. We'll go over the finished items and execute any other services included (e.g. website design). Finally, we'll wrap up with a client survey and final payment before launching your new brand!
Read More